Senior Art Director
During 2020, USAA asked Hawkeye for new ideas about how to redesign their entire portfolio of credit cards. I was one of several art directors and ACDs, who created a huge variety of designs and ideas. After several rounds of presentations and focus groups, I was thrilled when it was announced my design was chosen. The name of this concept is “Connected”. The eagle in the artwork is created from many interconnected points and geometric lines. The points represent all of the USAA members that create who USAA is.
I left Hawkeye before this project launched. I greatly appreciate all of the work my colleagues continued to put in to this. Thank you to Andrew Klein and Conal Love for running with this project! It is exciting to see this card popping up in peoples wallets I have talked to, and on billboards out in the world.